CLIENT |
SERVICES PROVIDED |
Demandline.com |
- Brand development
- Corporate and services positioning
- Corporate identity
- Web content and design
- Agency review
- Message development
|
Encanto |
- Message and positioning development
- Corporate presentation development
- Seminar series planning
|
Genesis Research |
- Message and positioning development
- Corporate presentation development
- Seminar series planning
|
Hewlett-Packard |
- Mission Critical annual, worldwide marketing communications plan
- Microsoft/HP worldwide CIO seminar series
- Customer satisfaction program
- Presentation development
- Product/service launches
|
iPlanet (The Sun/Netscape Alliance) |
- Product launches
- Collateral development
- Sales training materials
|
NEC |
- Interim management of the marketing communications group (advertising and public relations groups)
- Planning and execution of major product launch (advertising, PR, events)
|
Pensare |
- Strategic counsel
- Integrated marketing communications planning
|
Print.com |
- Brand development
- Corporate identity
- Web content and design
- Agency review
- Message development
- Positioning think tank sessions
- Competitive Analysis
|
Silicon Graphics Inc. (SGI) |
- '95 and '96 Developer Forums
- CEO communications program
- Product launches
- Vertical market marketing communications programs
- Videos
- Sales training materials
- Collateral
- Messaging
- Special events (user groups, forums, shows, sales conferences)
|
Symantec |
- In-store retail promotion
- Field incentive program
- Collateral
- Point-of-purchase displays
|
WAM!NET |
- Interim management as Director of Marketing Communications
- Brand development
- Corporate identity
- Web content and design
- Message development
- Collateral
|
Western Multiplex |
- Brand and message development
- Positioning think tank session
- Corporate identity
- Collateral
- Annual communications plan
- Three product launch plans
|